Epidemic Marketing

Traffic and rankings only matter when visitors become customers, according to Epidemic Marketing, a search agency based in San Diego, California. The firm says it has spent more than 13 years helping local businesses in San Diego, as well as businesses in other parts of the world, to grow. It describes itself as a multi-award winning digital agency.

Local search work for San Diego businesses

The company's search work is aimed at phone calls, inquiries, walk-ins and sales rather than at ranking reports alone. It says it uses Google-safe methods that combine digital assets, geo-optimized positioning and local mobile search, so that a business appears to the customers it wants at the right moment. The agency cites Google research as showing that businesses with optimized local listings are more than twice as likely to be seen as reputable, and that such listings received up to 35 percent more clicks to their websites.

Conversion testing for existing visitors

Beyond getting traffic, the firm offers conversion rate optimization. Its argument is that rankings and visits are only useful when they turn into sales, so it tests and adjusts pages to increase the number of visitors who take action. Conversion work sits alongside its search services, which is why the firm describes its approach as results-driven rather than metrics-driven.

Website design built for action

Website design is a further service. The company lists usability, enhanced user experience features, clear calls to action, conversion testing, secure code and a polished finish as its design principles. It works with content management systems as well as static lead generation sites, and it says a site should communicate trust and value clearly. The firm also provides logo design and SEO consulting for businesses that need strategy as well as execution.

Specialist search for named industries

Epidemic Marketing lists search specialties for restaurants, HVAC companies, ecommerce stores, personal injury lawyers, car dealerships, dentists, local businesses and medical spas. Industry-specific plans are its answer to these specialist markets. The agency also says that more than 80 percent of purchase decisions start with a search engine query, and it uses that figure to argue that a business cannot afford to be missing from the results.