DigiLeaps

Flemish businesses bring DigiLeaps a mix of needs: a first website, a rebuild, more visibility in search or a campaign that brings in enquiries. The firm, based in Flanders, presents itself as an independent partner that plans the work and then builds it, keeping websites, search and advertising under one roof.

Websites that adjust to every screen

The firm builds websites for desktops, tablets and smartphones, and says every site it makes is responsive, adjusting to the screen of the person viewing it. Its websites and landing pages are described as fast and designed to convert visitors into enquiries, from a first site through to ongoing maintenance. The site also says the company builds webshops on whichever platform suits the client.

Reports that show the competitive gap

Reporting is part of the service. According to the firm, its reports show not only how a client's own website is performing and changing, but also how competitors' sites perform, so the client can see where the gaps are and what to change.

An online plan matched to business goals

Strategy comes first. The company says it draws up an online marketing plan that fits a business's aims, looking at how the marketing or advertising budget can produce the largest number of leads. Its site describes one plan covering the website, findability, content and automation, rather than separate projects bought from several suppliers.

Why search is cost-efficient

The company argues that SEO is among the most cost-efficient marketing methods, because it reaches only the people who are already searching online for what a business sells. It contrasts this inbound approach with outbound methods such as cold calling. It also says that the cost per lead from search tends to fall once a campaign is established, while the cost of many other channels rises from year to year. The firm cites a figure that customers won by phone cost 61% more than leads from inbound marketing such as SEO. The figure is its own.

Small local projects in the portfolio

The portfolio, as the site and older copy describe it, is built around small local firms. It includes a website with a new logo and house style for a beauty specialist, a responsive site with an online catalogue and quote form for a tent hire business in the Roosdaal area, a logo with matching website and cards for a nail art stylist, and a complete local website for a self-employed home nurse. Other projects include a one-screen website using a parallax effect, and a new site built to rank highly in the Ghent region.

Who the firm works for

The firm says its clients include Flemish SMEs, sole traders and expanding companies. It offers a free growth scan, and says clients deal directly with the specialists building their project, with no account managers in between. The site describes more than 15 years of experience in SEO, websites and digital growth.

Practical AI, including inside a client's CRM

The company uses AI in practical ways to save time and make business processes smarter, including inside a client's customer relationship system. Its site says the approach is practical rather than a set of loose marketing tricks, with the aim of helping businesses find what they need faster.

Branding, logos and social accounts

Branding covers logos, house styles and business cards. For a new brand the firm also sets up social media accounts, so that the identity is consistent from the first contact with customers.