Designers Studio

A single designer's decision to start a graphic design business in 2012 is the origin of Designers Studio, now a Hyderabad firm whose best-known line is logo design. Its founder tells the story on the website: the business began with design, then grew into printing as clients asked for the finished items, then added web design and development in 2014 and social media promotion in 2019.

Graphic design and branding

Graphic design is described as an art form that represents a brand through fonts, colours, styles and icons. The studio designs business cards, letterheads, brochures, flyers and stationery, and its branding work aims to make a company recognisable whenever a service or product is mentioned. Business cards are presented as a medium of communication, and brochures as more than a sheet of information, since they are meant to attract and widen a customer base.

Websites and apps

The studio builds websites with attention to function as well as appearance, on the basis that a design with good functionality stands out. It also covers mobile apps, noting that apps behave differently to websites in browsing and user experience. Social media promotion was added because the founder saw it as a growing marketing field with advantages over traditional channels.

A print shop behind the design desk

Printing services let clients have their material produced by the same business that designed it. The studio explains three methods in its own terms:

• Offset printing, where ink is not transferred straight to the paper but goes through plates.
• Screen printing, where ink passes through a stencilled mesh screen onto the material under a squeegee.
• Digital printing, where a file is sent from a computer directly to a digital printer, which it describes as convenient and beneficial.

Printed items it names include business cards, letterheads, brochures, flyers and stationery.

Who it is for

The studio argues that any business needs an online presence in a world that is increasingly online, and that a website can promote a company at all hours. Its clients are businesses that want design, print and web services from one source, and it says many have stayed with it over the years.