Digital Marketing Company

Customer Research, Inc

US firm offering customer satisfaction measurement, review-based reputation management and contact centre services, mainly for car dealers

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TrustList summary

Customer Research, Inc., or CRI, measures customer satisfaction and runs contact centre and reputation programmes for businesses. It took on its first car dealership clients in 1967 and still works mostly with the US automotive trade, though it now serves other sectors too.

What Customer Research, Inc does

Customer satisfaction index programmes: CSI measurement with reporting and management tools aimed at keeping customers and winning referrals.
Reputation management: turns customer feedback into published reviews through its SureCritic service.
Contact centre: an in-house centre, including business development centre (BDC) work for dealerships.
Marketing services: customer data mining and campaigns to win new buyers, delivered across several channels.

Who it works with

The firm has long roots in car dealerships and collision repair, and says it now works with businesses of every size across many industries. A Toyota collision centre programme is cited among its long-running work.

Key facts

Founded: 1967
Based in: United States
Main sector: automotive dealers and collision centres

Summary written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

Customer Research, Inc is ranked on 3 TrustList rankings: #1 on 1, #30 on 1 and #34 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Customer Research, Inc has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Digital marketing company · 3 rankings

On 2 of these it sits behind Galloway Research, ahead of Bryles Research.

#1of 170
Automotive
Its profile: “It took on its first car dealership clients in 1967 and still works mostly with the US automotive trade, though it now serves other sectors too.”
Of the top 63 here, 32 also cover eCommerce and 31 also cover education; 3 also work in California and 3 also work in London.
Behind Big Spaceship, ahead of Graham Oleson.
#30of 180
United states of america
It is one of 6 here listing automotive.
Of the top 96 here, 42 also cover web design and 40 also cover SEO; 2 also work in New York and 2 also work in United States.
#34of 24
United states
It is one of 7 here listing automotive.
Its profile: “- Founded: 1967 - Based in: United States - Main sector: automotive dealers and collision centres Customer Research, Inc., or CRI, measures customer satisfaction and runs contact centre and reputation programmes for businesses.”
Of the 24 here, 17 also cover advertising and 15 also cover internet; 5 also work in York and 4 also work in Texas.