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Digital Marketing Company

Customer Research, Inc

US firm offering customer satisfaction measurement, review-based reputation management and contact centre services, mainly for car dealers

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About Customer Research, Inc

Customer Research, Inc., or CRI, measures customer satisfaction and runs contact centre and reputation programmes for businesses. It took on its first car dealership clients in 1967 and still works mostly with the US automotive trade, though it now serves other sectors too.

What Customer Research, Inc does

  • Customer satisfaction index programmes: CSI measurement with reporting and management tools aimed at keeping customers and winning referrals.
  • Reputation management: turns customer feedback into published reviews through its SureCritic service.
  • Contact centre: an in-house centre, including business development centre (BDC) work for dealerships.
  • Marketing services: customer data mining and campaigns to win new buyers, delivered across several channels.

Who it works with

The firm has long roots in car dealerships and collision repair, and says it now works with businesses of every size across many industries. A Toyota collision centre programme is cited among its long-running work.

Key facts

  • Founded: 1967
  • Based in: United States
  • Main sector: automotive dealers and collision centres

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

As of 2026-10-08. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
1967 (59 years) evidence sent

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