Digital Marketing Company

Critical Research

Independent London market research agency running quantitative and qualitative studies for public and private clients

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TrustList summary

Critical Research is a family-run, independent market research agency in London. Derek Farr and Dennis Krushner founded it in 1991, and it carries out studies for government bodies, charities and brands that need evidence for decisions on policy, strategy and customers.

What Critical Research does

Quantitative research: surveys, online platforms and analysis to track markets and customer behaviour.
Qualitative research: focus groups, interviews and ethnographic studies into motivation.
Specialist techniques: conjoint analysis, MaxDiff and key driver analysis.
Flexible fieldwork: face-to-face interviews, including in-home research, and online methods.
Research programmes: rapid feedback, strategic studies and long-running tracking work.

Clients

The agency serves public and private sector clients. It has worked with Age UK, the British Red Cross, the RSPB, Sport England and Operation Smile, and has run in-home studies on media use with adults, parents and children since 2005.

Key facts

Based in: London, with a second office in Watford
Founded: 1991
Founders: Derek Farr and Dennis Krushner
Ownership: independent and family-run

Summary written by TrustList from the business's own published information, Sep 2026.

Rankings

Critical Research is ranked on 2 TrustList rankings: #1 on 1 and #8 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Critical Research has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Digital marketing company · 2 rankings

#1of 50
London
Its profile: “Critical Research is a family-run, independent market research agency in London.”
Of the 50 here, 31 also cover SEO and 22 also cover eCommerce; 8 also work in Liverpool and 8 also work in Leeds.
Behind Brand That Name, ahead of 3B Digital Ltd..
#8of 74
United kingdom
Of the 74 here, 44 also cover web design and 41 also cover web development; 6 also work in London and 4 also work in Manchester.
Behind Beaufort Research, ahead of de Winter Marketing.

As of 2026-10-31. Organic ranks only; sponsored placements are never ranks. How TrustList ranks

What the business tells TrustList

Founded: 1991 (35 years) evidence sent

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