Beaufort Research

Beaufort Research is a market research agency centred on Wales that also takes on projects across the rest of the UK. It has worked with clients since 1984, using both qualitative and quantitative methods to help public and private organisations understand their markets and audiences. As a bilingual agency, it treats research in the Welsh language as a core part of its work.

Products and services

• Bespoke research: ad hoc qualitative and quantitative projects shaped around a single client brief.
• Wales Omnibus surveys: shared surveys measuring attitudes and behaviour, with separate versions covering the general public, businesses, children and Welsh speakers.
• Wales Snapshot survey: a newer, faster survey drawing on a representative sample of the Welsh population.
• Welsh-language research: fieldwork and analysis carried out in Welsh as well as English.
• Group discussions and creative testing: moderated sessions to test ideas and messages with different age groups.

Customers and markets

The agency serves both public and private sector clients. Sector specialisms span government and social research, sport and leisure, travel and tourism, the media, retail, hospitality-related food and drink work, business audiences and finance. One published example is a large school sport survey delivered for Sport Wales over roughly eighteen months.

Key facts

• Based in: Wales
• Founded: 1984
• Coverage: Wales, with UK-wide capability
• Languages: Welsh and English