Criteo

Criteo runs an advertising platform that uses shopping data and AI to place ads across the open internet, outside search and social networks. Marketers and agencies use it to find and keep customers, while retailers and media owners use it to sell ad space.

What Criteo offers

• Commerce Media Platform: a connected environment that links advertisers, retailers and publishers for commerce-based ads.
• Customer acquisition and retention: self-service performance campaigns to reach new shoppers and bring back existing ones.
• Retail media: ads shown to shoppers near the digital point of sale, plus tools for retailers and marketplaces to earn from their own sites.
• Dynamic retargeting and recommendations: personalised product ads and intent-based product suggestions.
• Predictive bidding and audiences: bids set on the predicted value of each user, with audiences drawn from real shopper data.
• Video and contextual advertising: online and connected TV video, and targeting that mixes commerce and contextual signals.

Who it serves

The platform serves brands, marketers and agencies on the buying side, and retailers, marketplaces and media owners on the selling side. Sector pages cover beauty, travel and electronics.

Key facts

• Research: consumer trend data covering 20 countries and more than 600 product categories
• Ad formats: video, adaptive and rich media
• Resources: reports, guides, webinars, a glossary and an ad gallery