Crisis Communications

Crisis Communications is the crisis and issues arm of CRC Public Relations in Australia. It helps organisations respond when something goes wrong, prepare before it does, and train leaders to handle pressure. An early step in each job is deciding whether a situation is an issue or a full crisis and acting to match.

Services

• Urgent response: advice and media handling during a live crisis such as a data breach, recall or viral post.
• Readiness planning: crisis and issues plans prepared in advance.
• Crisis Masterclass: professional training through the My PR Partner programme.
• Issues management: handling smaller problems before they harm reputation.

Clients

It advises companies, governments, industry associations and other organisations in Australia, the Pacific and further afield.

Key facts

• Based in: Australia
• Parent: CRC Public Relations
• Lead strategist: Lyall Mercer
• Experience: more than 20 years; over 2,000 professionals trained across 15-plus industries