Continuum PR

Continuum PR is a public relations agency whose team has built its careers on brand work in Kuala Lumpur, Malaysia. The agency argues that PR now reaches well beyond press releases and conferences, and it pairs traditional media work with social, influencer and online activity. It takes clients from the first brief through to delivery.

Products and services

• Crisis and reputation management: steps in when a brand's standing is at risk and works to limit the damage.
• Brand building: longer-term strategies meant to keep a brand relevant over time.
• Social media and digital: helps clients use their social channels well and reach audiences online as well as in local press.
• Influencer work: identifies and works with influencers who suit the brand and its aims.
• Stakeholder communication: explains what a company stands for to consumers, partners and boards.
• Translation and transcription: multilingual support for messages aimed at the region's diverse audiences.

Who it works with

The team's experience spans FMCG and lifestyle brands, including drinks, food, sportswear and automotive names in Kuala Lumpur.

Key facts

• Based in: Kuala Lumpur, Malaysia
• Team: led by Michelle Bridget, with 12 years in PR after early work in advertising and journalism, and Jonathan Yip, who moved into PR from finance and property media