Consumer Trends Limited

Consumer Trends Limited is a professional services firm in Nairobi, Kenya, working in market research, business advisory and training. It was incorporated as a private company in 2005 and has a particular focus on the financial services sector.

Products and services

• Research services: market and social research, including concept tests, positioning studies and customer satisfaction work.
• Business advisory: planning and strategy, helping clients build market-driven strategies and business plans.
• Process and product development: refining business processes and shaping products that can be sold.
• Policy development: drafting and documenting organisational policies.
• Training: programmes tied to planning, strategy and management.

Who it works with

Organisations in Kenya, with the financial services sector named as a main focus.

Key facts

• Based in: Nairobi, Kenya
• Founded: incorporated in 2005
• Structure: a research department and a business advisory department, plus a client service unit and an associate consulting unit