Carat Media Taiwan

Carat Media Taiwan is the Taiwan entry for Carat, a media agency network with some 12,000 staff in more than 100 countries. The information held describes the global network rather than a local office, so the services below are those of Carat as a whole.

What Carat Media Taiwan offers

• Growth planning — helping clients plan long-term business and brand growth.
• People and culture insight — studying audiences and how their needs shift with cultural change.
• Journey mapping — proprietary tools measuring consumer journeys, category needs and brand performance.
• Media-led experiences — designing and optimising campaigns across the full media landscape.
• Platform partnerships — work with global platforms, original content, influencers and gaming.
• Media buying at scale — investment and activation backed by media owner partnerships, linked to performance marketing and commerce.

Who it works with

The Carat network works with brands that want media planning and buying tied to a detailed understanding of their customers.

Key facts

• Network: Carat
• Network size: About 12,000 people in more than 100 countries
• History: Founded more than 50 years ago as a media agency