Capstone Media

Capstone Media is a media planning and buying agency in Cleveland, Ohio. It is media neutral, starting every plan from audience research and then choosing the channel mix, and it places campaigns across digital and traditional media.

What Capstone Media offers

• Media planning — matching audience research to a mix of channels.
• Media buying — negotiating placements against real market costs and paying media owners promptly.
• Audience research — drawing on several research providers to understand target customers.
• Campaign measurement — tracking and adjusting programmes as they run to improve awareness, traffic and enquiries.
• Value-added servicing — passing placement credits back to clients, with purchases open to client audit.

Who it works with

Marketers and other agencies that want a media partner, including a shopping centre whose marketing director is quoted on its site.

Key facts

• Based in: Cleveland, Ohio
• Channels: desktop, mobile, tablet and traditional media
• People: Tracy Smuts, Bill Smuts and Karen Dudek