Calo Research Services

Calo Research Services is a marketing research firm founded in 1986. With a staff of about 15, it runs projects from study design through to the final report, helping marketers hear from their customers and prospects.

What Calo Research Services offers

• Qualitative research: focus groups and in-depth interviews.
• Quantitative research: telephone interviews, electronic data collection and online interviews.
• Full project management: study design, fieldwork, analysis and reporting handled in-house.
• Advisory boards: organising customer advisory boards for clients.
• Sector research: dedicated work in areas such as accounting and legal research.

Who it serves

The firm focuses on business-to-business and technology research, and also serves healthcare and consumer products marketers. Major US companies have placed it on their preferred supplier lists, and its client relationships tend to last for years.

Key facts

• Founded: 1986
• Team: about 15 employees
• Recognition: a supplier excellence award from a large technology marketer