Caliber

Caliber, trading as Caliber Brand Strategy + Content Marketing, is a Chicago firm that plans and produces content for small businesses. It aims at well-established companies whose reputation rests on referrals but who are hard to find online. The firm starts each engagement with a written plan before any tactics are chosen, then keeps a steady flow of content going in the client's own voice.

Products and services

• Brand strategy: messaging and positioning work that sets a business apart from its competitors.
• Content marketing: ongoing articles and other content built around the client's expertise and results.
• Fractional CMO service: Dan Gershenson acts as the client's senior marketing lead while the agency handles delivery.
• Marketing systems: a planned set of channels and content the firm treats as an operating system for marketing.
• Proof and credibility content: case studies and similar material to help firms win at the proposal stage.

Customers and markets

Its earlier site named legal, manufacturing, medical and healthcare, and coaching and consulting clients. Published testimonials come from a Chicago law firm and a consulting business.

Key facts

• Based in: Chicago, Illinois
• Lead: Dan Gershenson, who works with clients directly