Calculated Marketing Services

Calculated Marketing Services is a digital marketing agency, founded in 2013, that plans and runs paid advertising and search campaigns aimed at producing leads and sales. Each engagement starts with a strategy session reviewing a client's goals and resources, followed by a written plan with a timeline and a quote. Once terms are agreed, the agency prepares a strategy report with keyword research and competitor analysis, sets up or tidies social accounts, and then launches the campaign.

What Calculated Marketing Services does

• Facebook lead generation: ad campaigns that collect enquiries for service businesses.
• Facebook e-commerce ads: campaigns that drive online store sales, tracked on return on ad spend.
• Google Ads: search advertising set-up and management.
• Search engine optimisation: ranking work built on quality backlinks and site content.
• Social account set-up: creating and optimising business profiles before a campaign launches.

Who it serves

Case studies cover real estate agents seeking buyers and sellers, mortgage brokers, personal fitness trainers, high-ticket coaching, supplement e-commerce, SaaS companies and app download campaigns.

Key facts

• Founded: 2013
• Google Ads experience: campaigns run for more than 150 clients, by its own account