Building blocks

Building blocks develops Inspire, software that uses artificial intelligence to decide what each consumer sees across a brand's channels. Inspire runs over a company's existing systems and data and learns from every interaction to tailor the next one.

Products and services

• Inspire decisioning engine: AI that personalises each touchpoint for individual consumers at scale.
• Omnichannel personalisation: connected, tailored experiences across the whole customer journey.
• Modular AI components: the building blocks that make up Inspire and plug into current platforms.
• Implementation guidance: support for organisations adopting AI personalisation, treated as more than a technical rollout.

Who it serves

It serves consumer brands moving towards what it calls a Consumer First model, with an emphasis on handling personal data fairly and balancing ethics, privacy and commercial goals.

Key facts

• Product: Inspire
• Recognition: describes its AI technology as award-winning