Bryles Research

Bryles Research is a market research and data collection firm with research facilities in Dallas and Chicago. It runs consumer studies for brands, with a particular focus on food and beverage testing, and has been collecting data since 1969. Its sites are set up to serve both product development teams and marketing teams.

What Bryles Research offers

• Taste tests: large-scale consumer tasting studies for food and drink products.
• Focus groups: group sessions with observation rooms where clients can watch proceedings.
• Test kitchens and sensory suites: commercial kitchens used to prepare products and simulate real cooking and tasting.
• Computerised test labs: rooms for capturing participant responses electronically, with real-time data collection.
• Participant recruitment: respondents drawn from a large local database of panel members.

Customers and markets

Its facilities are aimed at R&D and marketing teams at brands that want consumer feedback on products and services.

Key facts

• Locations: Dallas and Chicago
• In operation since: 1969
• Certification: Sensory specialists certified under ServSafe