C+R Research

C+R Research is a Chicago-based market research agency that designs custom qualitative and quantitative studies. For more than 65 years it has helped brands understand their markets, test ideas and track how their brand is performing, working alongside in-house insight teams.

Products and services

• Market understanding: studies that map markets and uncover new opportunities.
• Product development: research to develop and launch new products.
• Messaging and advertising research: testing communication and ad ideas.
• Brand health tracking: measuring brand performance over time.
• Segmentation: segmentation studies, including AI-generated personas built from the results.
• Rapid insights and workshops: custom insights in three to four business days, and activation workshops that turn findings into action plans.

Who it serves

Its clients include Fortune 500 brands. Category specialists cover areas such as restaurants and food service, and technology, media and telecommunications, and recent studies look at shopper behaviour and Hispanic-inspired businesses.

Key facts

• Based in: Chicago, United States
• Experience: more than 65 years
• Methods: qualitative, quantitative and multiphase research