Brand That Name

Leeds SEO handled by its founder

This is a small SEO agency in Leeds in which the founder works directly on each client's campaign instead of passing the client to an account manager. The agency presents that as the main difference from larger agencies and says that, because of the personal attention each client receives, it takes on only a few new clients every month and works with established businesses that want to grow. It describes itself as outranking most other Leeds SEO firms and says it ranks for the search terms related to its own trade in the city.

How the work starts

New clients are offered a free SEO report and website analysis. The agency then prepares a tailor made plan to improve the site's rankings. A tool on the site also lets any owner paste in a web address to receive an in depth report and tips. The agency says it wants clients to see more traffic, leads and sales, and that it aims for a minimum 200 percent return on investment and a clearly agreed end date for the engagement. Those return claims are the agency's own.

On-page work and loading speed

Part of the service is improving the website itself. The agency says it optimises pages for the search engines so that sites load faster and bounce rates fall, since a quick site with low bounce rates ranks more strongly. It adds that some niches are very competitive and hard to rank in unless the site is correctly optimised.

Brand signals

The agency explains that search engines now use brand signals as a mark of trust when deciding who gets the first page. Its strategy is built around creating those signals, giving a business an online brand identity through a method it calls a social stacking stream.

Why outsource search

For a local business without the skills or time to run an online campaign, the agency argues that outsourcing is sensible because ranking a site is complex and mistakes slow things down. It says it has ranked websites, blogs and online shops for several years, belongs to a global group of online marketing experts that keeps it up to date with ranking techniques, and knows how to handle algorithm changes and penalties.

Brand That Name is an SEO agency in Leeds run by its founder, Chris Scott. Rather than passing clients to an account manager, he works directly on each campaign to grow Google traffic. The agency takes on only a few new clients at a time.

What Brand That Name does

• Search engine optimisation: ongoing campaigns to lift a website's Google rankings and leads.
• Local SEO: work aimed at local search results, backed by a published case study.
• Site SEO reports: a quick report and tips for a submitted website address.
• Direct founder contact: clients deal with the founder rather than a separate manager.

Who it works with

The agency works with established small businesses that want to grow and see SEO as the right channel for them.

Key facts

• Based in: Leeds, England
• Founder: Chris Scott
• Intake: a small, capped client list