Bossar

Bossar is a retention marketing agency that manages email and SMS programmes for online stores. It takes on the full workload, from automated flows to one-off campaigns, with the aim of turning a store's existing customer list into repeat sales without extra ad spend.

Products and services

• Email and SMS management: a fully managed service covering strategy, build and sending.
• Behaviour-based flows: messages triggered by where a customer is in the buying process.
• Campaigns: targeted sends meant to sell, inform and build loyalty.
• Email design system: consistent templates matching the store's brand look and voice.
• Deliverability and segmentation: list segmentation and practices to keep emails out of spam and promotions folders.

Who it serves

Bossar works with ecommerce brands, including single-product stores, and case studies mention a shoe retailer in the Netherlands, a home decor store in the US and an automotive brand. It has served more than 100 ecommerce brands.

Key facts

• Platforms: works on Klaviyo, with Shopify stores and tools such as Postscript
• Commitment: no minimum contract period
• Model: performance-based arrangement