12Three

12Three, trading as 12Three Digital, is a Melbourne agency that treats websites as business systems. It describes its staff as engineers rather than marketers and puts technical performance and return ahead of design awards.

What 12Three offers

• Website builds — high-performance sites, including moves off older WordPress setups onto faster platforms linked to the client's CRM.
• Local SEO — search work, with published guidance aimed at tradespeople.
• Automation — systems that automate tasks such as project reporting and subcontractor onboarding, using AI to read documents.
• Conversion advice — articles on how design choices affect enquiry rates.
• Discovery sessions — an initial conversation before any engagement starts.

Who it works with

Its published material targets Australian trades businesses such as plumbers, electricians and builders, and its case studies cover commercial clients needing CRM-linked sites and automated workflows.

Key facts

• Based in: Melbourne, Australia
• Services: websites, SEO and automation