AppDNA

AppDNA helps mobile apps and games gain and keep users, working mainly with startups and small to medium-sized publishers. It spans store optimisation, reviews, subscription funnels, paid user acquisition and consulting, and offers several services on KPI-based terms.

What AppDNA offers

• App growth audit: a seven-day review of an app and its competitors ending in a list of changes to lift users, conversion, retention and revenue.
• App store optimisation: keyword and metadata work plus A/B testing of store pages.
• Ratings and reviews: raising average ratings and prompting satisfied users to leave reviews, with automation packs.
• Funnel and subscription optimisation: onboarding UX analysis, push notifications and in-app messages to grow subscribers.
• Performance marketing: managing Apple Search Ads and Google Play store campaigns.
• Growth consulting: strategy sessions, tool integration, team training and a growth director on demand.

Clients

Startups and small to mid-sized apps and games, product and marketing teams, and venture capital and private equity firms wanting app growth advice.

Key facts

• Contracts: KPI-based options for ASO and ratings work
• Audit turnaround: seven days