Ad Cookie

Ad Cookie is a marketing agency working for manufacturers and online retailers. It starts every engagement with strategy, using its own planning framework, and talks about margin, retention and customer lifetime value as much as ad metrics. It has been operating for about ten years.

What Ad Cookie offers

• Marketing strategy: plans for growth based on each client's business model, goals and limits.
• Performance marketing: paid campaigns, media plans and testing of new channels.
• UX and analytics: user experience work, A/B testing and data analysis.
• Social media: brand awareness work, including Pinterest campaigns.
• Content and design: content marketing, graphics and mailings.
• Workshops: sessions on scaling business goals.

Customers and markets

E-commerce and manufacturing brands in fields such as FMCG, fashion, interiors, parenting, renewable energy, hospitality and property. Selena SA is a client, and the agency has promoted residential developments for a property client since 2019.

Key facts

• Experience: around ten years and over 1,000 campaigns
• Retention: 90% of clients renew for another year, by its own figures