Action Based Research

Action Based Research (ABR) is a custom market research company in Ohio, formed in 1997. It designs studies that combine quantitative analytics with qualitative methods, working on both consumer and business-to-business questions. It focuses on turning findings into results that decision-makers can act on.

What Action Based Research offers

• Quantitative research — survey design and analysis for consumer and business studies.
• Qualitative research — methods for exploring attitudes and motivations in depth.
• Product and brand studies — new product evaluation and branding research.
• B2B market research — studies of business buyers and markets.
• Custom study design — turnkey research built around each client's objectives.

Who it works with

ABR serves organisations of all sizes in consumer products, banking and finance, healthcare, telecom, pharmaceuticals, retail, academic and cultural bodies, and utilities.

Key facts

• Based in: Akron and Cleveland, Ohio
• Founded: 1997
• Experience: Over 25 years in research