360 Integral Marketing

360 Integral Marketing works as an outsourced, senior-level marketing team for businesses that want clearer positioning and more sales opportunities. It links marketing with sales, building multi-channel funnels, account-based programmes and CRM processes, and now folds AI tools into its research, content and optimisation work. The team cites more than 20 years of marketing and demand generation experience.

What 360 Integral Marketing offers

• Growth strategy and positioning: competitive analysis, buyer personas, messaging and a content roadmap.
• Fractional marketing team: on-demand senior marketers who plan and manage campaigns, including account-based marketing for B2B firms.
• Demand and lead generation: Google, programmatic, SEO and social media campaigns to fill the sales funnel.
• CRM strategy: methods to improve retention, order value and customer lifetime value.
• Websites and landing pages: campaign pages and sites built to support the funnel.
• Brand Reality Check and JUMPin2it: a short brand assessment, plus a companion platform with guides, workshops, podcasts and tools for entrepreneurs.

Who it serves

It works with B2B firms, e-commerce businesses and companies in the financial services industry, and runs virtual training and workshops for founders.

Key facts

• Experience: over 20 years in marketing and demand generation
• Related platform: JUMPin2it