22squared

22squared is a fully independent agency founded in Atlanta in 1922, working in media and creative. It helps complex businesses reach their audiences through multi-channel campaigns built on insight, and it keeps its capabilities in-house.

What 22squared offers

• Communications and media strategy — planning how and where a brand should reach its audience.
• Media planning and buying — placing campaigns across channels, run by a team of more than 125 media and analytics specialists on a tailored technology stack.
• Creative — campaign ideas and targeted messaging.
• Social-first strategy — social campaigns built around real audience interests.

Who it works with

The agency works across retail, regulated industries such as healthcare and finance, and emerging technology. Named clients include Grammarly, Publix, Varo Bank, Southeast Toyota, U.S. Polo Assn., Hawkers and Baskin-Robbins. Its approach, which it calls national by neighborhood, mixes wide reach with local targeting.

Key facts

• Based in: Atlanta
• Founded: 1922
• Team: 250+ employees
• Ownership: independent