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Great Lakes Marketing Research

Toledo market research and consumer insights firm that also tests child-resistant packaging

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About Great Lakes Marketing Research

Great Lakes Marketing Research, known as GLM, is a research consultancy founded in Toledo, Ohio, in 1964. It runs marketing research, consumer insight and product testing projects for clients in the United States and abroad. The firm is women-owned and reports about 30 staff.

Services

  • Marketing research: projects managed from design through to analysis, starting from the client's objectives.
  • Consumer insights: gathering evidence that clients use for strategic decisions.
  • Product testing: including testing and certification of child-resistant packages, with panels of children and older adults.
  • Custom proposals: a research plan drawn up after learning what the client needs.
  • Community panel: recruits local residents to take part in studies.

Customers and markets

Clients ranging from small local firms to large federal agencies. The firm holds a GSA contract and contracts with the US Consumer Product Safety Commission.

Key facts

  • Based in: Toledo, Ohio, USA
  • Founded: 1964
  • Team: about 30 professionals
  • Accreditation: ISO accredited for child-resistant package testing

Profile written by TrustList from the business's own published information, Oct 2026.

Rankings

What the business tells TrustList

Founded
1964 (62 years) evidence sent
Number of staff
30 people evidence sent

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