Jose David Sanchez

A freelance designer working across graphic and web design, Jose David Sanchez combines visual work with website development. His description of design is that it should do more than make things look good: forms and colours should be functional, have a purpose and help people communicate clearly with the audience they are aimed at.

Web design, corporate identity and print

The designer builds websites in HTML5 and CSS3, including responsive layouts for different screens. He also produces corporate identities, including logos, stationery and wider brand graphics. Print jobs include promotional posters, banners and catalogues, and he also creates photomontages and digital artwork, mainly in Photoshop, for clients who want their campaigns to look sharp across print and screen.

A background in web and creative direction

The designer works in several roles, as a web designer and developer, as a creative director and as a graphic designer. Over time he has combined these roles in the same projects, moving between concept and build.

Clients in furniture, tourism and music

The portfolio shows work for a furniture and building products business, a personalised tourism agency and a group of tourism companies. It also includes identity work for a music label and a creative studio, alongside an internet company.

Keeping up with new tools

The designer says he keeps up to date with new technologies and design tools, so that his work is ready for the present and for changes to come. He describes the market as increasingly demanding, and says that his knowledge, rather than the software, is his main tool. He also says good work needs heart, drive and dedication as well as interest.

Experience as a freelancer

The designer says he has more than six years of experience in the field and works as a freelancer, taking projects that range from a single flyer to a full website.