Golden-Web Digital

Golden-Web Digital, known as GWD, works from Ternopil in western Ukraine and presents itself as a full-cycle IT company. It says it has spent more than ten years building digital products for clients in Ukraine, the European Union and the United States, taking a project from the first idea to the results a site or product is meant to deliver.

Websites, software and promotion from one team

Building websites and software

The team builds on Python with the Django framework, and also works with JavaScript, Tailwind and Nuxt, choosing the stack to suit each product. The company lists three main kinds of build. The first is business websites and web platforms, such as corporate sites, online shops and online systems. The second is CRM systems and software written around a firm's own processes. The third is mobile applications for ecommerce, logistics, services and internal business systems. Before work starts, the studio says, it studies the client's business in depth so that the product matches how that business actually runs.

Search, advertising and promotion after launch

The company's approach does not stop at delivery. It offers search engine optimisation from the start: building a site around an SEO strategy, moving a site to a new platform without losing search positions, promoting sites in any niche, and running continuous analytics so the work adapts as the market changes. It also runs pay-per-click advertising, including Google Ads campaigns, Google Shopping feeds and audits of accounts a client already runs. Where advertising has been underperforming, the firm says it reviews the account set-up and the competition in the client's sector before changing anything.

Brand identity and design

Its design team creates logos, colour palettes and typefaces, and then carries the identity into a website's visual style, social media graphics and a wider marketing kit. The company argues that a brand should look the same on every channel, including the website, social networks, professional photography and campaigns, so that customers recognise it wherever they meet it. It describes brand management as a whole-business effort to shape how potential customers identify a company. Its interface and user experience work follows established design rules, which it treats as central to whether a site succeeds.

One team for development and marketing in three markets

Clients are businesses in Ukraine, the European Union and the United States that want development and marketing from a single team rather than several contractors. The studio says it prefers long-term working relationships and that it has been active in internet marketing since 2015. Its social media work covers promotion on Facebook and Instagram.