Inviqa

Digital product and experience design in the UK comes from Inviqa, an agency that is part of the Havas CX group. It combines strategy, insight, design and engineering to help organisations deliver digital products that meet customer needs and business goals, and it works with clients at every stage of a digital project.

Research tools and customer insight

Every project starts with understanding a client's business and its customers. Inviqa relies on proprietary research tools, among them the X Index, Converged and CX benchmarking, to find what users need and where experiences fall short. Its work is framed around clearly defined outcomes, with teams testing hypotheses and delivering value frequently through modern delivery methods.

Composable architecture and engineering

Inviqa embraces composable architectures, using specialist applications for specialist tasks rather than one large system. Its engineers bring around two decades of systems integration work, much of it for large brands that need enterprise-scale systems. Its team of more than 150 consultants, designers and developers is based in Europe, and its engineering guidance covers how people, tools and processes come together to solve problems.

Awards, retention and results

Inviqa reports that it has won 11 customer experience awards over eight years, and 70% of its clients have worked with it for more than three years. Its case study with SSE Energy describes how the agency helped boost conversion and show the business value of design. The agency has completed more than 200 digital experience projects, which it says delivered double-digit improvements in key performance indicators. Its learning culture aims to leave clients with capability as well as technology.

Continuous evolution after launch

Once digital products are live, the agency keeps evolving them, along with the processes and systems behind them, so they keep working for customers and the business. Inviqa also works to embed diversity and inclusion into its culture and its work, and it publishes guidance on digital roadmaps, accessibility testing and product information management for retail and other sectors.