Edition Studios

A creative and branding agency with its main base in Minneapolis and a second office in Los Angeles, Edition Studios was founded in 2004 and describes its team as a group of young, multidisciplinary creatives who try to make work that is meaningful, effective and beautiful. The agency takes on brand building, digital experiences and campaigns, and says it is equally at home with a large e-commerce build or a launch party.

Brand strategy before design

Every project starts with a discovery phase that tests the team's assumptions and looks for facts the client may not have noticed. The agency says this research shapes the strategy and answers the question of why a brand should exist in the form it takes. Only after that does the work move on to identity, the website and content, so that each part of the brand works towards the same goal. The agency describes its aim as building brands that last longer than current trends.

Brand books and style guides

Identity work produces brand books and style guides that keep the look and voice consistent once a project is delivered. The agency helps a client identify its brand spirit and narrative, sets a direction for marketing and advertising, and creates quality content worth sharing. It also says it helps clients make the most of their budgets and expand the capacity of their in-house teams.

Websites as digital experiences

Websites are designed to carry the story a company would otherwise tell face to face. The agency puts user experience and interface design at the center and treats the site as one part of a wider digital experience. Its digital work runs from e-commerce builds to interactive promotions, and it designs for search and for paid channels from the outset.

Content, social media and email

Content strategy covers social media content and its management, along with email design and execution. The agency presents these as parts of the same program, so that messages across channels stay aligned with the brand that the earlier stages defined.

Launch events and experiential work

Alongside digital work, the agency takes on launch events and experiential projects. The firm's own examples include a festival-style ceremony that it describes as a sequential adventure rather than a single show, and a launch for a new brand of premium drink. Its portfolio includes apparel, real estate, healthcare and home technology clients.

Founders and companies at different stages

The agency works with ambitious, founder-led companies to build, launch and grow early-stage businesses from scratch. It also works with established companies that need to restart their brand. In each case it works alongside the in-house team to widen a brand's reach and position the business for its next phase. One example it gives is a heritage cigar brand that was re-branded with new labels, packaging and a new website, after the agency first worked on brand positioning and messaging.