Immersion Group

Designing experiences that build loyalty and lifetime value

Crafting and shaping holistic client and employee experiences, through understanding key moments of truth that build loyalty and lifetime value Forge powerful connections with your clients and employees across products, services, people, tech, touch-points and take control of client value management strategies

Building exceptional experience delivery into your business DNA

Building skills and capacity Integrate experience delivery into the DNA of your business and ensure its operational and organisational effectiveness Curate and define the skills, capacity and ways of work required to build or mature your own design capabilities, capable of maximising organisational growth and experience-led ways of work

Designing and engineering products that users love and drive value

Experience Engineering creates and re-invigorates your digital or physical product experiences Design clear strategies and execute them to create and capture value through products, especially digital ones Return on Investment and user love, unified through dynamic product experiences that are defined by their usefulness

SOME OF OUR CLIENTS

Supporting world-class partners to be customer-obsessed

Meet our leadership team driving empathy-led business transformation

Andile Khumalo, Board Chairman

Andile Khumalo is a seasoned entrepreneur and Chartered Accountant with over two decades of experience in finance & business

He is the CEO of KhumaloCo, a family investment office in Technology, Media, Marketing, Hospitality & Property and Chairman of the Immersion Group Board

Viresh Hargovan, Chief Executive Officer

Viresh Hargovan is a CEO focused on creating exceptional customer experiences that delivers results

He continues to develop mature design practices in communities & organisations, pioneer state-of-the-art strategies and contribute to industry growth across business sectors

Reynardt Uys, Chief Experience Officer

A pioneer of customer experience in South Africa, Reynardt Uys, specializes in Experience Strategy development, multi-channel digital experience transformation, and the establishment of mature experience management practices

He is passionate about developing skills and training in the CX, UX and XD space

Ismail Dawjee, Managing Director

Ismail Dawjee is a Managing Director with a passion for creating usable experiences that enhance interactions between people and the world

He believes in solving the right problem to create valuable outcomes for people, and uses empathy and iteration in his approach His design philosophy is “Design from the model to the moment”

Joanna Freeman, Global Head: Business Development and Relationships

Joanna has over 20 years’ experience in new business development and relationship management, with clients from a wide variety of industries across South Africa, UK, Europe, Middle East and USA

With a career that spans the advertising, publishing, fashion and manufacturing sectors, Joanna is a dynamic communicator and passionate about helping businesses grow and creating strong business and client relationships

Stay ahead of the curve with expert insights from our team

A digital offering isn’t enough…

CX is just the tip of the competitive spear

Experience Design (XD) as a strategy to be remembered

SA shoppers are online. Retailers need to meet them with an exceptional experience