Immersion Group

Immersion Group is an experience innovation company that uses human-centred design to improve how customers and staff interact with a business. It works from insight through to delivery and describes its method as designing for value-driven growth.

What Immersion Group offers

• Proposition design — shaping products and services around real customer needs and testing them before launch.
• Brand experience — connecting a brand promise to products, features and customer touch-points.
• Client and employee experience — mapping the key moments that build loyalty.
• Capability building — helping organisations grow their own design skills and ways of working.
• Experience engineering — creating or refreshing digital and physical products, delivered through agile cycles.

Who it works with

The group works across industries and business models, whether business-to-business, direct to consumer or internal projects. It offers a short discovery session for new enquiries.

Key facts

• Structure: a board chaired by a chartered accountant, and a chief executive who runs the team
• Service areas: design, engineering and growth