Higher Images

A digital marketing firm with more than twenty-five years behind it, Higher Images designs sites and runs online campaigns for companies of many kinds. Its stated aim is to bring in sales leads, strengthen a client's online reputation and fix websites that are not doing their job. The company says it has worked with thousands of businesses over that time.

Websites built to generate leads

Website design and development is the starting point. The company builds custom WordPress themes, responsive sites, landing pages designed to promote a specific product or service, blogs and online shops. It describes its approach as a way to turn a site into a lead generation tool, with calls to action and content placed to move visitors toward an inquiry or purchase. Website work is also offered as a fix for a site that is not generating leads.

Search, social and paid advertising

Search engine marketing covers search engine optimization, Google Ads and advertising on social channels such as Facebook and Instagram. The company says its ads are designed to reach people who are searching for a business's products every day, and that its keyword work is meant to increase organic traffic and improve rankings. Content writing is part of the search work, with articles that are optimized for search and that establish a business as an authority in its industry.

Local search for businesses that serve a single area

Local programs focus on the area around a business. The company describes a program that builds online reputation, website traffic and keyword rankings within a radius of roughly five to twenty miles, and it includes management of a business's Google listing so the profile stays up to date. Analytics and reporting show where a client's marketing is working and where it can be improved.

Branding, reputation and public relations

Branding, design and public relations make up another strand. The company builds brand recognition through identity work and promotes clients through press releases and ongoing reputation management. Its approach to reputation is to help customers find the brand and to keep the brand's online presence consistent.

Email, customer relations and virtual tours

For businesses that need to keep customers, the company offers a CRM system and email marketing aimed at nurturing leads. It also creates Google virtual tours, which let people step inside a business from their screen, so they can see what the business offers before they visit.

Inbound marketing and AI tools

Inbound marketing uses blogs and search work to attract new clients, which the company calls pull marketing. Newer offers include bespoke GPT tools, chatbots and video work assisted by AI, alongside search work for AI-driven results.