Grupo BuNKeR

Grupo Bunker, known as GBK, is a brand experience and marketing firm in Guadalajara, Mexico. It says it has worked since 2003 for companies at home and abroad, translating marketing plans into physical and digital experiences. Its work falls into three divisions that the firm presents as one company.

Spaces that communicate

The first division works on physical spaces, designing, printing and fitting out settings for offices, plants, exhibitions and shops. The firm describes the aim as communicating a brand's identity through the space itself, so that the people who visit or work in it receive the same message the brand intends to send elsewhere.

Content that carries a brand between events

The second division creates campaigns, audiovisual productions and digital strategies. The firm says the content keeps a brand active before, during and after an event, rather than only at the moment it takes place. Its portfolio includes a pair of videos for a golf tournament, one to announce the event and one to cover the awards, and video with graphic material for a state government's program on protected natural areas in Veracruz. It also manages social media accounts for clients and designed printed material for a travel company.

Events, launches and activations

The third division stages live, public-facing work: gatherings for companies, brand debuts, on-site activations and exhibition stands. Examples in its material include coverage of a beauty contest in Los Angeles, a booth at an education expo in Guadalajara, and activation material for a property developer's sales team. The firm says it has produced, installed and run launches for spirits and other consumer brands, and lists The Macallan, Brugal 1888 and Virgin among its launch clients.

Store and retail work

For a footwear retailer with fourteen shops across Mexico, the firm designed artwork for the shop windows, managed social media and supported the strategy and events for new store openings. For a property project in Tonala, it built a graphic identity and printed commercial material, and it advised on signage.

Scale and reach

The firm says it has worked with more than 200 national and international brands and has operated for 22 years. Its offices are in Guadalajara, Mexico City, Monterrey, Veracruz and Merida, and its projects reach across Mexico, the wider Americas and Spain.