Franklyn

Franklyn is a creative studio that builds brand systems, identities and launch material for companies and causes. Its co-founder and creative director is Michael Freimuth, and the studio describes Williamsburg businesses as its neighbours. Its portfolio spans beer, fintech, health, retail and community organisations.

Services

• Brand identity: designing complete brand systems, from logos to packaging and advertising built on them.
• Brand refreshes: updating existing identities so they reach a wider audience, as with an online shop for caregivers.
• Digital experiences: shaping brand, app and web presence for product launches.
• Illustration and publishing: producing its own printed publication, Materiel, with outside contributors.

Customers and markets

Past work covers a Brooklyn brewery's lager, a family mental health service built with the Child Mind Institute, a financial technology company serving Black America, a caregiver e-commerce shop and a Chicago group of non-profits and brands called The Buddy System.

Key facts

• Co-founder: Michael Freimuth, creative director
• Publication: Materiel, now at issue 004
• Community work: runs fundraising for abortion funds