Folklore Digital

Folklore Digital is a brand and digital agency that pairs visual design with web technology. It treats brand work and digital work as two halves of the same job, and its published projects span launch campaigns, ecommerce builds and brand refreshes for consumer names.

Services

• Brand development: shaping and evolving a brand as a client company grows, as with its ongoing work for Polaris Adventures.
• Website design and build: new sites and ecommerce stores, including projects for BOSS Shotshells, Scotty Cameron and Nickelodeon Universe.
• Launch campaigns: consumer marketing for new products, backed by focus groups and a phased creative rollout that tests and adjusts as it goes.
• Social campaigns: social-led creative, such as a Land O'Lakes campaign aimed at a younger audience.

Clients

Its listed clients are consumer brands in outdoor recreation, sporting goods, food and family entertainment.

Key facts

• Named clients: Polaris Adventures, ReadySet, BOSS Shotshells, Scotty Cameron, Nickelodeon Universe, Land O'Lakes
• Approach: brand strategy and digital build handled by one team