eCommerce Today

One retainer for a store's growth

eCommerce Today presents itself as an agency focused on Shopify stores, offering growth through a single retainer. The firm says that instead of managing three agencies and several freelancers, a store owner can deal with one integrated team covering strategy, execution and revenue. It describes its approach as automation-led growth, built on high-performance Shopify builds, conversion work and email marketing.

Shopify builds, replatforming and conversion work

Development covers new stores, moves from other ecommerce systems, support for business-to-business selling and expansion into new countries. The site also describes conversion rate optimisation, meaning changes to how a store is set out so that more of its visitors buy. One example is a sneaker business that moved a legacy store from PrestaShop to Shopify.

Email, SMS and loyalty programmes

The firm lists email and SMS programmes built with Klaviyo, Omnisend and theMarketer. These include automated flows, push notifications, loyalty schemes and WhatsApp messages. The company says it is an Omnisend service partner. Its retention work aims to connect a brand's offline customers with its online store, so that buyers are encouraged to return and spend more over time.

Case examples from food, health and retail

One case concerns a food and drinks brand whose order volume rose sharply after the work, with email marketing as the main service. Another covers an omnichannel engine for an Apple premium partner. A third is a dried-fruit retailer, for which the site reports revenue growth of more than 200 percent credited to newsletter-led retention work. The site also lists a health brand among its email clients.

Paid media, search and the wider channel mix

Beyond the store itself, the firm runs paid search and social campaigns, search engine optimisation, optimisation for generative search results and affiliate marketing support. The company says it aims to deliver one strategy across these channels, so that spending serves the same profit target.

How projects are run

Projects are run in English, with sprints and reporting timed to the client's own working day. The site says most of its work is for clients in the United States and Canada, with others in the United Kingdom, Europe, the Middle East, Australia and Asia.