DFROST Retail Identity

DFROST Retail Identity is a retail design and brand experience agency in Stuttgart, Germany. Since 2008 it has created physical and digital brand spaces for international brands along the whole customer journey. The agency combines brand consulting with design, project management, production and logistics, and calls its team the Brand Companions.

What DFROST Retail Identity does

• Brand strategy and consulting: retail-focused brand strategies built around changing consumer behaviour.
• Visual merchandising: VM concepts and strategic VM for stores.
• Window and POS: window campaigns, point-of-sale displays and in-store communication.
• Brand spaces and pop-ups: branded retail spaces and multisensory store experiences.
• Trade fair booths: stand design and live communication at fairs.
• Production and roll-out: manufacturing and worldwide implementation, with attention to sustainable materials.

Who it serves

DFROST works with international brands; those it names include Porsche, Hugo Boss, Chopard, Longines, Breitling, Leica and On Running.

Key facts

• Based in: Stuttgart, Germany
• Founded: 2008
• Managing director: Alexander Salzer