Hersick + Webster Creative Partners

Hersick + Webster Creative Partners is a branding and strategy team that helps places build a clear identity. It works with state and local agencies and the organisations around them, such as tourism and economic development authorities, planners and developers.

The team covers West Virginia, Maryland, Virginia and Alabama and also takes on national projects. It describes its experience as spanning over twenty-five years and five continents.

What Hersick + Webster Creative Partners offers

• Brand strategy — finding a place's voice and aligning stakeholders around it.
• Stakeholder engagement — planning conversations with the community to shape projects.
• Wayfinding, interpretive signage and exhibits — physical storytelling for destinations.
• Social and digital media — messaging for the right audiences.

Who it works with

Destination marketing bodies, public health departments, community lenders and other groups improving places. Projects include Gulf State Park in Alabama and a county visitors bureau in West Virginia.

Key facts

• Regions: West Virginia, Maryland, Virginia, Alabama and national
• Experience: over 25 years