DesignPoint

Print and web design from a Salem, Oregon studio

DesignPoint is a graphic design and website design agency in Salem, Oregon. The studio has been working since 1997 and says it has served companies and organizations both locally and around the world. Its focus is on helping clients create and maintain a brand through visual communication, in print and online, across many industries.

The agency describes its range as everything from logos and websites to brochures, packaging, newsletters, ads and postcards, for projects that can be simple or complex. It says it stays with each job from concept to completion.

Logos as the base of a brand

DesignPoint treats the logo as the foundation of a brand identity. The aim is a mark that conveys the mood, mission and message of a company, organization or event. The studio argues that everything from a website and business cards to trade show displays should stay consistent with that identity.

Websites on WordPress

The studio builds responsive websites that work across desktops, laptops, smartphones and tablets, using WordPress as the content management system so that clients can manage their own pages. It frames mobile access as central to how businesses now deal with customers online.

Printed pieces

The print side covers a long list of formats:

• Business cards, which it sees as a clean way to pass on contact details to customers and colleagues.
• Brochures, described as a way to give an audience something to hold that explains a product or service and adds a professional touch to a brand.
• Postcards, for timely messages such as an event, an announcement, a candidate or a coupon.
• Flyers, printed or emailed, for services, offers and events, including mailers, price sheets, menus and business forms.
• Posters, for launches, teams and events.
• T-shirts that carry a company, team or cause message.

Packaging and book covers

For products on a shelf, the studio designs packaging meant to attract customers and hold their attention. It also designs book covers, noting that books are judged by their covers and that cover work gives it room for experiment and creativity.

Projects that do not fit a category

DesignPoint says not every job fits a standard category. It develops custom graphics for almost any use, from lawn signs and lanyards to pizza boxes and pickleball paddles. Past work has included a magazine created to promote and support agriculture in Oregon, covering profiles of farmers and industry leaders and legislation that affects the farming community. The studio also likes to see how clients put its logos and designs to work in the real world, and it keeps a section of its site for that.

Its client list has spanned sectors including medical transportation, specialty metals, wireless technology, construction, law, education and the arts, reflecting the broad mix of organizations it works with.