DEI Creative

DEI Creative is a brand strategy and interactive design studio that now trades as People People. It works from a studio in Capitol Hill, Seattle, and an annex in Bend, Oregon, and has spent about 25 years helping companies, many in the Northwest, shape their identities and tell their stories.

What DEI Creative offers

• Brand strategy and positioning — defines how a company presents itself and what it stands for.
• Visual identity and logo design — new brands and logo systems, including rebrands and name changes.
• Website design and development — designs and builds websites for brands and organisations.
• Packaging design — packaging for food and consumer brands.
• Print and marketing collateral — printed materials and signage, including wayfinding.

Who it works with

Recent work includes a new brand for a Washington beach town, a logo system for the state's parks, a rebrand for a landscape architecture firm now called Fora Landscape Architects, updated branding for Essential Baking, and a regional arts organisation in the US.

Key facts

• Based in: Seattle, Washington, with an annex in Bend, Oregon
• Experience: about 25 years
• Recognition: an award from The Architect's Newspaper for graphic design and wayfinding