cre8

Content management systems and web applications for B2B organizations

cre8 works as a web design firm and also builds the content management systems behind complex business-to-business operations. It says a website is only the beginning, and its work is aimed at the systems that sit behind it. The firm pairs design with technical work, and can add its developers to a client's own team when a project needs more people.

Platforms and content management at scale

The firm works across several web frameworks and content management systems. Its teams build on WordPress and Craft, and have also worked in DotNetNuke, ExpressionEngine, PHP and .NET. It describes its WordPress work as more than routine web design, saying it is an end-to-end content management agency. Sites are structured so that editors, rather than developers, can run them day to day. Database optimization and front-end development are part of the same work.

Custom applications and integrations

Custom applications are built with React front ends and connected to a client's systems, including CRMs, data feeds, portals and payment systems. Conversion tracking, conversion rate optimization, email and content are wired to the client's CRM so the business can see which channels produce real leads. The firm says analytics, content and email strategy are used to keep current customers and to drive growth.

User experience and interface design

The UX and UI teams handle information architecture, interaction design, prototyping and content design. The firm describes its research-driven approach as producing wireframes and high-fidelity prototypes that users find easy to follow, and it says its designs anticipate what users need before they ask for it.

Managed services and team augmentation

After launch, the firm offers maintenance, service enhancements and performance tuning. Its managed services team provides monitoring, patching and optimization for sites and solutions, with the aim of smoothing deployments and keeping operations under watch at all hours. It can also augment a client's team with developers across WordPress, DNN, .NET and PHP.

Recent projects

The firm's longest partnership is with IASG, whose managed-futures platform it moved from DotNetNuke to a WordPress-native API. For JLL Income Property Trust it built a Craft CMS site that carries daily investor-facing data. It also moved a member system from DotNetNuke to WordPress and later redesigned the site, and it migrated the America for Bulgaria Foundation to WordPress with a multilingual plugin. Earlier work included a summer camp web application and a UI prototype for an eGovern web app.