Brandmark

Brandmark is an integrated marketing agency whose work centres on the point of sale, both in physical shops and in online commerce. Its website is written mainly in Bulgarian, and it describes itself as a non-traditional agency that combines strategy, creative work and technology for brands selling through retail.

Services

• Brand communications: building and developing a brand through identity, storytelling and design.
• Trade and shopper marketing: helping products get listed with retail chains and planning campaigns that lift sales in store.
• Marketing activations: in-store and online activations that support shoppers at the moment of purchase.
• Customer experience: mapping how buyers decide and designing the experience around that journey.
• Retail environment and packaging: eco-design, shop environment work and packaging design.
• Production and digital: POP and POS materials, print and production management, websites, landing pages and digital marketing tools.

Who it serves

Brandmark serves brands and their marketing teams, with experience across a range of retail categories in both traditional and online trade.

Key facts

• Languages: Bulgarian and English
• Focus: point-of-sale and retail marketing