BrandLink Advisors

BrandLink Advisors is a brand strategy consultancy run by Q. Malandrino, who has more than 35 years of experience advising clients worldwide across many industries. Formerly called BrandLink Corporation, the firm renamed itself to reflect a shift from running full branding programmes towards advising companies and senior executives on how to use brand.

Services

• Brand advisory: guidance for companies or individual executives on applying brand thinking.
• Consultant coordination: using brand as the link between strategy, research, marketing and digital advisers.
• Brand toolkit: work on intent and role, positioning, architecture, culture, verbal and visual identity, and messaging.
• Brand management methods: setting up a way to manage brand where it has become an afterthought.
• Rebranding: full rebrands when a company needs one.

Customers and markets

The consultancy serves organisations in every industry, worldwide, that want brand to support aims such as differentiation, loyalty or market penetration.

Key facts

• Founder: Q. Malandrino, brand strategy consultant
• Experience: 35+ years
• Former name: BrandLink Corporation