Blue Acorn ICI

Blue Acorn ICI is a digital agency that combines ecommerce builds, customer experience design and data analytics under one team. It works for large consumer brands, including Fortune 500 companies, and has offices across the United States and in Canada.

Products and services

• Commerce platform builds: designs and develops online stores on platforms such as Adobe Commerce and Shopify Plus, including migrations from older systems.
• Customer experience work: pairs content management with commerce so brands can personalise what shoppers see.
• Analytics and insight: gathers reliable data and turns it into recommendations for optimisation.
• Managed store operations: runs end-to-end online store operations for brands new to digital selling.
• Email and personalisation: reworks data and personalisation after platform moves to lift email engagement.

Customers and markets

Its published case studies cover an automotive maker rolling out a shared dealer experience, a power tools brand, a streaming service entering digital commerce, the furniture brand Lovesac and a confectionery company.

Key facts

• Based in: offices in Charleston, Raleigh, New York, Shelton, Westlake Village, San Antonio and Toronto
• Platforms: Adobe Commerce, Adobe Experience Manager, Shopify Plus
• Team: developers, architects, designers, analysts, marketers and strategists