Blue Acorn ICI

Operating as a digital customer experience company, Blue Acorn iCi brings together analytics, digital commerce, customer experience and content management. It describes itself as the first company of its kind to combine these disciplines, which it calls Experience Driven Commerce. The company says it delivers award-winning transformations for Fortune 500 firms, helping them scale further, engage more deeply and sell more.

Commerce platforms and migrations

Blue Acorn designs and builds online stores on Adobe Commerce and Shopify Plus, and uses Adobe Experience Manager for content. It handles migrations from older systems and rebuilds sites so they run well on a new platform. The firm says it can provide everything a brand needs or just the part it lacks, and that it is a preferred partner of several major technology platforms.

Data first, then decisions

The company says that putting data first means putting customers first. Its teams gather reliable data and turn it into recommendations that guide optimization, and the work combines technical enablement with ongoing analysis.

Customer experience across channels

Customer experience work joins content management and commerce, so a brand can personalize what each shopper or dealer sees. One case it describes is a car maker that built a consistent experience for its dealer network on Adobe Commerce and Adobe Experience Manager, which could then be rolled out to every dealer.

Managed store operations and personalization

Blue Acorn runs end-to-end operations for brands that are new to digital selling, taking on the day-to-day work of an online store. After platform moves, it also reworks data and personalization so that email engagement improves. One case concerns a confectionery company whose email results improved after its platform migration.

Client work in its own words

The agency lists case studies to illustrate the range of its work. These include a platform migration for a power tools maker, a streaming service that entered digital commerce with a managed store, and a website redesign for the furniture brand Lovesac, which the company says made future maintenance less time consuming.

Offices and team

Its offices span South Carolina, North Carolina, New York, Connecticut, California, Texas and Ontario in Canada. Its team includes developers, architects, designers, analysts, marketers and strategists, who the company says work in the same space so they can pool their skills on complex client problems.