Farotech

Marketing that treats design, data and content as one system

Farotech is a digital marketing agency in Philadelphia that combines web design, search work, content and paid advertising in a single data-led system. The agency says it uses that system to take the guesswork out of marketing, so that a client can see what each part of its spending achieves.

Web design and conversion-focused development

Web design and development are built around a conversion process, with a design that aims to move visitors toward an inquiry. The agency handles enterprise web development, and brand strategy and visual identity work sit alongside the web work.

Search, paid advertising and inbound content

Search engine optimization, inbound marketing and paid advertising are offered together. A gap assessment looks at where a marketing plan falls short before any spending begins. Video production and story-led content are used to tell a client's story in a way that generates leads.

Multi-year roadmaps and specialist access

The agency says it sets three- to five-year roadmaps, aimed at multiplying sales and lead opportunities, and it provides access to specialists whenever a project needs them. It describes a team-based approach in which strategy and execution sit with the same people, and it argues that marketing decisions should rest on data rather than hunches or trends.

Clients and what they have achieved

The firm cites a regional orthopedics provider, for which it reports a large rise in blog traffic and a substantial number of appointments generated through marketing. It also works with Wellworks For You, a Pennsylvania company that provides wellness services to businesses, governments, resellers and individuals across the world.

Support for children's care projects

Outside client work, the agency reports support for child care work in Uganda and Liberia, and presents that giving as part of its purpose.