blubolt eCommerce

Building and improving online stores on Shopify Plus is the work of blubolt eCommerce, a UK agency. It describes itself as a Shopify Platinum Partner and says it was established in 2006. The agency works with scaling ecommerce brands that want to rebuild or improve websites that are not converting as well as they should, combining strategy, user experience and development in one team.

Three stages of growth

The agency says it supports brands at three stages. For young companies and fresh brands preparing their launch, it builds a first Shopify store. For established brands moving from another platform, it runs a migration to Shopify with the aim of lifting conversion. For brands already on Shopify, it produces data-led roadmaps to improve performance over time.

Migrations and complex global stores

Its case material describes a complex global migration for a business selling direct to consumers and to other businesses, which the agency says delivered a 41 percent uplift in conversion. A separate case reports a 15 percent increase in conversion rate. The company presents these as results from its own projects and does not promise them for every client.

Delivery date and delivery selector app

blubolt has built a Shopify app that lets shoppers choose a delivery date and see a more accurate delivery timeframe. The company says the app gives customers more choice at checkout and cuts the administrative time a store owner spends on delivery questions.

Design and user experience

Store design focuses on making buying easier, with clearer layouts and products that are simpler to find. The agency links its design decisions to the results it expects, so that each change has a purpose within the buying journey.

Insight and reporting

blubolt publishes practical guidance for store owners, including a short audit checklist covering Shopify and Google Analytics, and articles on using AI assistants to prepare for trading meetings and to gain faster insight from store data. The agency argues that attribution tools and dashboards cannot repair poor underlying data, so its work starts with the quality of the data a store produces.

Who the agency works with

The agency serves scaling ecommerce brands across direct-to-consumer and business-to-business selling, from start-ups to established retailers. It describes a continuing partnership with clients who want development work after launch.