Be Smart Design

Be Smart Design, which also styles itself BeSmart, is a branding and digital creative agency in Staffordshire. It has been working since 1993 and starts projects by studying a client's business, customers and goals before any design begins, using workshops to pin down the brief.

Services

• Branding: brand strategy, positioning, naming the personality of a business, logos and brand guidelines.
• Design for print: layouts, packaging, infographics and printed marketing.
• Web and digital: websites and online page-turning reports built for screens.
• Photography: commissioned photos for brand and marketing use.
• Branding quiz: a short online check that scores how well a brand is working.

Clients

The agency has long worked for the public sector, utilities and business-to-business firms, with past clients including a fire and rescue service and a water company. Recent work includes packaging and a brand for a plant-based food range sold in the UAE.

Key facts

• Based in: Staffordshire, UK
• Founded: 1993
• Services: branding, print design, web and photography