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Design Agency

AYLAB

Hamburg branding studio that builds identities, websites, online shops and social plans from client data

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About AYLAB

Based in Hamburg, Germany, AYLAB is a branding agency set up by Ayla Hourani that works as a branding-centred collective. It studies each client's business data first, then turns the resulting brand story into websites, shops and social channels.

What AYLAB does

  • Brand building: logo and look, a set of brand rules, and a pack describing target customers.
  • Websites: design and build of brand sites.
  • Ecommerce: improvement of existing online stores.
  • Social strategy: planning for social media channels.
  • Tracking: monitoring how the brand performs once it goes live.

Projects move from goal-setting to concepts, a stage where the client challenges those ideas, and then the final build.

Customers and markets

Published work spans several countries: a Dubai legal practice, a Nairobi flower seller that moved to direct online sales, a Boston tech start-up, and two Hamburg businesses in fitness and skincare.

Key facts

  • Based in: Hamburg, Germany
  • Founder: Ayla Hourani
  • Other: runs a blog and a small shop of prints and tools

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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