In Good Co

In Good Co is a creative agency that describes itself as part agency and part consultancy for brands. It has worked since 2015 and takes projects from early strategy through to finished campaigns and experiences.

What In Good Co offers

• Brand strategy — helping a business define the reason it exists and how it should be described.
• Positioning — finding a distinct place for a brand against competitors.
• Campaigns — planning and producing marketing that carries the brand message.
• Brand experiences — larger creative activations beyond conventional adverts.
• Content — material built to attract attention and engagement.

Who it works with

The agency partners with long-established brands and new start-ups. Work shown on its site includes taking a botanical drinks brand international, positioning for a national shoe retailer and a travelling distillery.

Key facts

• Founded: 2015
• Approach: brand thinking combined with strategic collaboration
• Content: publishes articles on brand purpose and marketing trends